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Key Ratios &
Measures
You will probably not focus on
or use all of these ratios and
measures all of the time. For
example, if you are going for a
bank loan, you will be
interested in your Gearing,
Debt, and your Cash Gap
ratios. If you are planning to
sell the business, you will be
zeroing in on your Return on
Assets and Equity.
But the great thing about this
report is that you can
determine how each measure
relates to everything else. For
example, if you increase the
Number of Sales or Average $
Sale, what impact does that
have on your Accounts
Receivable Turnover? What
impact is it having on your
Gross and Net Profit Margins
on Income?
Nothing else gives
you this absolutely
critical information
about your business
for just $198.